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Designers are Wankers is an enlightening read for anyone embarking on, or developing a career in, design. In ten concise chapters Lee McCormack draws on his own experience of the leap from classroom to industry. By turning his personal experience into a manual of invaluable advice we have a book that ‘tells us how it is’.
‘I have asked myself many times why as students we were not introduced to some of the more practical aspects of getting on with design in industry’.
This book covers the motivations of designers and tells creative individuals how to relate to industry professionals and the business mind. From fulfilling personal ambition, satisfying clients through to promoting and protecting your ideas, Designers are Wankers offers assistance to those new in the business of design.
Interviews with international leaders of the design industry including typographer Neville Brody and fashion entrepreneur Paul Smith offer inspirational and truthful insights from those with a career’s worth of experience.
‘Design is an important job. Being a designer means that we can influence peoples lives, even if it’s in incidental ways that we don’t give much thought to.’